Premiums and Paid Products Spotlight: Primed for Premiums?

And make sure you get a quality product; even if it’s free, donors can be miffed if the flashlight doesn’t light or the pen won’t write. (And you don’t want to have to quality-check every single item before you ship it.)

WT: Ah … that’s what makes a horse race. It might be one that reflects your mission, like a key ring for a housing organization, or it could be good, old-fashioned mailing labels, or a hard “membership” card, or anything else. Like everything else, you’ve just got to test your way to it.