Premiums and Paid Products Spotlight: Primed for Premiums?

MBG: Any other thoughts you might want to share?

WT: The use of premiums doesn’t have to be an either/or proposition. With some time and testing, organizations can develop a best package/best list strategy. It means that periodically through the year they mail low-cost trinkets to the premium-responsive segments of their file, and non-premium packages to their mission-responsive donors. It takes a bit of doing, but it can be quite profitable and yield a very efficient ROI.