Premiums and Paid Products Spotlight: Primed for Premiums?

Con? They cost money, and many people just give to get. That’s why I keep repeating “mission-focused.” Don’t become the dollar-store version of a charity, giving away cheap trinkets for a few dollars; that’s when it just becomes a sales transaction, not a donation.

WT: Premiums can be a relatively inexpensive way to boost results, enhance the visibility of your brand and extend your sphere of influence (to a degree). On the other hand, donors brought in on premiums are usually less loyal and have lower lifetime value.