Premiums and Paid Products Spotlight: Primed for Premiums?

Secondly, think about ones that have a broad reach appeal among your typical donors. Not everyone wants a children’s book or a snow scraper. For premiums, consider the entire cost — not just purchasing the premium but also shipping it to the donor. Bookmarks are low-cost, can be very mission-focused, have shelf life and mail in a No. 10 envelope. Ceramic mugs break and take up storage space. Don’t just buy the latest “thing” — ask it if fits the lifestyle of your typical donor.