Privacy Policy Must-Haves

"There are a lot of organizations -- nonprofits -- with privacy policies on their Web sites that I think are terribly inadequate. If you just Google 'privacy policy' or 'donor privacy' you'll get a ton of these policies, and what they basically say is, 'We care about our donors' privacy, and we promise that we won't sell your name to other organizations.' Well, that's great but it leaves a lot of ground uncovered," Lamb says.