Private Wealth — Netting Rich Returns
A growing demand from the world’s wealthy for ethical investment products is being overlooked by the market
Despite wanting to make a difference through “green” funds, many high net worth individuals are not comfortable with that label. The UNEP FI report found that “ethical” or “socially responsible” investments had much broader appeal if they were framed in terms of “portfolio diversification”. Fischer says: “It’s a marketing exercise.” Wealth managers must “communicate the issues in a way that does not scare clients and makes the investment have a certain edge”. Fluffy green goals are out; strong risk-adjusted returns are in.
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