Private Wealth — Netting Rich Returns
A growing demand from the world’s wealthy for ethical investment products is being overlooked by the market
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John Russell
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Individual investors tend to be more nimble than institutions, which means the financial crisis presents an opportunity for ethical investment firms, says James Gifford of the PRI. He says: “High net worth individuals tend to have the flexibility to change investment strategies more quickly than other market players and often act as trendsetters, so I think increased engagement with them can have big benefits for responsible investment as a whole.”
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