Pro Bono as Currency: Deloitte Survey Finds Nonprofits and Corporations Missing Opportunity to Offset Decline in Giving Dollars

"The current economic crisis and the new Administration's national call for service underscores the need for corporations and nonprofits alike to broaden their definition of corporate giving," said Barry Salzberg, chief executive officer, Deloitte LLP. "Nonprofits and corporations are encouraged to think of pro bono and skill-based volunteerism as a valuable form of currency. It is an opportunity to more fully maximize corporate assets, especially when demand for nonprofit services are on the rise and corporate giving is on the decline."