Pro Bono as Currency: Deloitte Survey Finds Nonprofits and Corporations Missing Opportunity to Offset Decline in Giving Dollars

"It has taken decades for nonprofits to learn how to successfully approach companies for financial support, but today they know both which institutions to approach for funding, and the right person within those companies to contact," noted Aaron Hurst, president and founder, Taproot Foundation, an organization committed to engaging business professionals in pro bono service. "Hopefully, we can use the evolution of financial grant making as a model to professionalize the market for pro bono, so that nonprofits can better access this valuable corporate asset more easily."