Proactive Steps to Stay Out of the Headlines
Crossing the T's and dotting the I's matter.
Sometimes these understandings are only verbal and may be stored only in the memory of a staff person. This is a particularly dangerous situation, as that person may leave or be hit by the proverbial bus, and the "institutional memory" is gone.
Having a policy that requires a written memorandum of understanding with the donor for any gift over a certain threshold can prevent this from becoming an issue.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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