Proactive Steps to Stay Out of the Headlines
Crossing the T's and dotting the I's matter.
This doesn't mean you turn a gift from the heart into a document full of legalese. Your documentation should reflect your gratitude for the donor and reference the good things you anticipate happening as a result of the donation. In addition, spell out reporting you will provide, a timetable if it isn't a project that is already underway and key milestones for the project.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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