Proactive Steps to Stay Out of the Headlines
Crossing the T's and dotting the I's matter.
You may also want to include a paragraph that states that while it is your intention to honor the donor's designation, if circumstances arise that your prohibit that, you will seek the donor's counsel before reallocating the gift.
Be honest — beginning and ending
Sometimes, in our eagerness to get a donation, we can promise too much. It is critical that the leadership of the organization agrees on what can be done for gifts of certain amounts. Don't create your own disaster by committing to something that you know deep down is impossible. You only create a scenario full of potential problems in the future.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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