Proactive Steps to Stay Out of the Headlines
Crossing the T's and dotting the I's matter.
Talk to the donor before he or she reads about it in your publication or the newspaper. Explain what the situation is, and have a few alternatives to offer for reallocating the money to a project that reflects the donor's interests or addresses a pressing need. Apologize, but don't blame anyone else.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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