Proactive Steps to Stay Out of the Headlines
Crossing the T's and dotting the I's matter.
Assume the donor will want to see the gift used by your nonprofit for an acute need, and don't open the door for him or her to consider otherwise. However, if the donor asks about the return of the gift, be prepared to make a strong case for reallocating it. Your goal is to rekindle his or her passion for an alternative option.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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