Procter & Gamble Gives Back With 'GIVE Health'

CINCINNATI, Feb. 26, 2009 — P&G (NYSE: PG) is empowering consumers to help keep children in developing nations healthy through GIVE Health, a campaign under the company's Live, Learn and Thrive corporate cause. Through a coupon redemption program with P&G brandSAVER, Give Health invites consumers to help raise one million dollars to give the gift of health to children in need around the world through three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children's Safe Drinking Water Program and Always and Tampax Protecting Futures Program.

For every coupon redeemed from the March 1, 2009 and April 5, 2009 issues of P&G's monthly brandSAVER coupon book, P&G will make a donation toward the cost of water, vaccine administrations and feminine protection and puberty education for people around the globe. With over 10 million children in developing countries dying before the age of five, according to the Global Basic Income Foundation, P&G is committed to giving back and enabling consumers to support important causes through coupon redemption.

"Ensuring children have access to clean drinking water, tetanus vaccines and the proper puberty education and feminine protection are vital to improving health conditions," said P&G Market Strategy External Relations Manager Glenn Williams. "We are thrilled to offer the GIVE Health campaign, in partnership with P&G brandSAVER, to empower consumers to give back and provide support without having to reach in their own pockets during these tough economic times."

In the current economic climate, consumers have returned to redeeming coupons as a way to save money. According to a recent survey by NCH Marketing Services, 75 percent of customers in all income brackets use coupons to keep the cost of everyday groceries down. BrandSAVER offers hundreds of dollars off of popular P&G products and will now support charitable causes.

To learn more about these individual programs as well as the Give Health campaign please visit www.pggivehealth.org.

About Pampers Maternal and Neonatal Tetanus Global Campaign
Pampers has partnered with UNICEF to help eliminate maternal and neonatal tetanus, a preventable disease that claims the lives of 140,000 infants and 30,000 mothers in developing countries each year -- that's one death every three minutes. This international initiative began two years ago in Latin America and has expanded to Western Europe, Japan and the U.S., providing funds for more than 50 million doses of vaccine.

About PUR Children's Safe Drinking Water Program
More than one billion people in the developing world do not have access to clean drinking water. As a result, thousands of children die every day. Children's Safe Drinking Water (CSDW) reaches these people through PUR, a water purifying technology developed by P&G and the U.S. Centers for Disease Control and Prevention (CDC). One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. The packets can be used anywhere in the world, including areas affected by natural disaster.

About Always and Tampax Protecting Futures program
A purchase of Always(R) or Tampax(R) helps P&G donate $1.4 million to the United Nations Association's HERO campaign to provide feminine protection and education to girls in Southern Africa. Because every girl deserves her chance to shine.

About Procter & Gamble [NYSE:PG]
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brand.
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Website: http://www.pggivehealth.org/