Pulse: ProFile: Amy Franze, JDRF

In my adult life, I have been a tutor for literacy societies and continue to raise money for breast cancer outreach and research. I am also an active fundraiser and donor to JDRF, as I feel it is essential to personally give when you work for a nonprofit organization.

FS: What have you taken from your experience in the for-profit world that has helped in fundraising?
AF: The worlds are not really that different. In any job, whether it is for-profit or not-for-profit, you must work hard, be sincere and connect with others. The for-profit concepts related to sales, marketing and communications are really at the heart of fundraising strategies. Maintaining and growing volunteer/donor (customer) relationships while establishing the advantages and benefits (marketing) of aligning with our organization are keys to our success.