Pulse: ProFile: Amy Franze, JDRF

FS: What are some of the biggest challenges fundraisers face, and how do you overcome them?
AF: The economy is having an impact. At the moment it appears that the extremely wealthy (net worth of $50 million-plus) are giving at the same rate as in the past; the middle and upper middle income levels, however, have cut back. I think there are misconceptions that despite the economy and increased taxes, people are giving at the same levels. It is simply not true.