Profile: Conservation International
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Melissa Campanelli
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But, as of June 5, there were 178,342 views of the PSA on YouTube, according to Wishrad, who explains that “all the views took place after Leno, but not necessarily because of Leno.”
“We [had] just launched the campaign when Harrison mentioned it on Leno,” he explains. “The traffic to YouTube has come from lots of different places.”
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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