Profile: Conservation International
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Melissa Campanelli
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Aggressive efforts
While this campaign is fairly sophisticated, CI launched aggressive community-building and fundraising efforts only about three years ago.
At that time, it invested in staff and technology and, says Ahrens, “has seen amazing results.”
“We have grown our online subscribers by over 2,000 percent and have increased online giving by 800 percent in three years,” she says.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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