Profile: Conservation International
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Melissa Campanelli
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Ahrens says CI needed to build its subscriber list and get people engaged in conservation issues before it would see great fundraising success.
“Conservation can be complicated and technical sometimes,” she explains. “CI wanted to show our constituents that conservation can be simple; part of their daily routine. So, we’ve focused most of our efforts over the last three years on getting people involved and engaging them in fun, interactive campaigns designed to introduce our issues.”
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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