Profile: Conservation International
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Melissa Campanelli
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Each turtle was sponsored by participating companies such as Dreyer’s Grand Ice Cream, GITI Tire, Plantronics, Travelocity, West Marine and Yahoo, which hosted the race online at www.greatturtlerace.com.
Companies paid $25,000 to sponsor a turtle. The money paid for satellite tags that tracked the progress of the turtles and also was put into a fund to protect the turtles’ nesting beach.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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