Profile: Conservation International
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Melissa Campanelli
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People could go on the site to choose a favorite turtle or view an interactive animation of the leatherbacks’ journey. The site was updated each day, so people could follow the progress of their turtles. They also could view blogs by scientists, or a character known as Mr. Leatherback, who followed the race.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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