Profile: Conservation International
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Melissa Campanelli
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After Colbert discussed the site, an additional 10,000 people logged on. The organization then began promoting it virally online. It posted humorous videos about the race — including ones featuring Mr. Leatherback and one about Colbert — on YouTube. One of CI’s partners, Yahoo, also promoted the race on its sites via banner ads. And CI launched a MySpace page about the race.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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