Profile: Conservation International
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Melissa Campanelli
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While Wishrad believes CI benefits from using sites like Facebook, he doesn’t view them primarily as fundraising tools.
“While Facebook works great as a branding tool, I would warn against it for actual fundraising,” he says. “It’s really not the best use of your resources if you are actively trying to get donors.”
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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