Profile: Conservation International
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Melissa Campanelli
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The campaign centers around giving people the option to donate $15 to “protect an acre” of forestland to stop climate change. They also can donate more acres in $15 increments. According to CI, the donations support scientists and project teams in tropical forest areas around the world where deforestation is most prevalent, such as Madagascar, Indonesia, the Philippines, Brazil and Colombia.
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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