Profile: Conservation International

As a viral component of the campaign, visitors also can participate by becoming ambassadors for change; the site offers ideas for actions such as cutting a square into a T-shirt, mowing a square onto a lawn or creating donuts with square centers to represent lost forests.

Ford — who sits on the board of directors of the environmental organization — even got into the act, having his chest waxed in a square shape in a public service announcement that can be seen on CI’s Web site or YouTube. The PSA will run on both sites until the end of the year.