Pulse: ProFile: Ginny Creveling

Fundraising, at its best, is relationship building. The goal isn't just to get one-time gifts from faceless names. Though every dollar does help, the real goal is to establish long-lasting relationships with donors to cultivate an environment of giving that lasts a lifetime.

That's exactly the approach veteran fundraiser Ginny Creveling applies to her efforts. Recently named president and chief operating officer of the Folds of Honor Foundation, a nonprofit missioned to empower military families with educational support and opportunities, Creveling stresses that fundraisers should build two-way relationships with donors and lay out the benefits for both parties.