Pulse: ProFile: Ginny Creveling

When we go to a funder to ask for money, we need to do our due diligence, which means we ought to know who that funder is and what their needs are. What is it that we have that can appeal to that need, to conserve their need? We have to do due diligence and out of that find a win-win, so that we can stand out among those many other requests that they receive.