A Bloomin' Success

The service and development of the Web pages is done by flowerpetal.com, which also manages fulfillment, security and funds collection. The company leaves the level and means of promotion of the storefront to each nonprofit.

“We don’t contact their members; we don’t do any direct marketing for these Web sites,” says Bob Tolces, director of nonprofit services for flowerpetal.com. “Essentially the agreement between us and the nonprofit is we give them the means to raise funds via the sale of flowers and gifts. How they promote the site to members and nonmembers or anyone that they want to promote it to is strictly up to them and under their control.”