A Bloomin' Success
Program allows nonprofits to sell flowers, grow donations.
“It offers another vehicle to fundraise from your Web site,” Mura says. “It gives visitors another avenue to donate to the organization. If you’re going to go order flowers, you might as well do it through us and help us at the same time.”
In addition to 12 percent of each purchase value going to the nonprofit organization, flower customers are given the option during the purchase process to make an additional donation of $10 to $250.
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