A Bloomin' Success

“We find that on average this adds about 8 percent to what the nonprofits realize over the course of the year. So, in a sense, instead of 12 percent, in reality most of them are earning more like 20 percent,” Tolces says.

He estimates that participating organizations can expect to realize roughly $3,000 for every thousand members or donors to whom they promote the program. Organizations have the option to track purchases made on their page using a secure log-in to view who ordered flowers, their contact information, if they made a donation above and beyond their purchase, etc.