The Case for Questioning

Let’s face it, a capital campaign is a big step. Many nonprofits have never launched one, yet they know that it’s an essential step to growth.

Nonprofit executives often compare their first capital campaigns to taking a corporation “public” — inviting new levels of scrutiny and demanding new levels of productivity in return for higher levels of achievement and prominence. Decades of experience have shown that a campaign feasibility study is the best planning tool for a capital campaign — one that enables a nonprofit of any size to realize the promise of expansion. It creates information that the campaign leadership will use throughout the fundraising drive and beyond.