Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

The organization has to be prepared to show why the campaign is the crucial next step for its growth. All of this prior work and review should be evident in the summary statement. The organization should invest as much time in the drafting of its summary statement as it would the campaign’s full case. As the campaign’s first public statement, it must bear the weight of public scrutiny.