Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

The role of counsel
Fundraising counsel stands in the center of the study process. A consultant can serve as both guide and catalyst during the early phases of the study and quicken the work of the volunteer committee. Because the success of the study requires the candor of the participants, the study interviews should be conducted by an impartial, confidential third party. Participants then can speak frankly about the organization, the project and prospects for the campaign. Their candid opinions are truly the substance of the study.