Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

Often, consulting firms quote a fixed price for a study that includes consulting and interview time, writing assistance, questionnaire design, tabulations and analysis, and presentation of the study’s findings. Many firms bill separately for travel and other expenses. The study’s expense is very modest when compared to the campaign goal and nagging costs of a failed campaign. An organization is always well-advised to talk to several consulting firms to establish which fits best with staff and leadership, and which produces studies of the highest quality and integrity. FS