Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

Yet, even experienced fundraisers will ask why a study is needed. They say they know where the money will come from for a campaign, and that studies take time, cost money and yield predictable results. But experience has shown that a well-designed and executed feasibility study offers an invaluable opportunity for a nonprofit to reconnect with donors, cultivate new prospects and assess the image of the organization.