Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

The typical study poses simple questions designed to assess the likelihood of a campaign’s success, such as the availability of volunteer leadership, the feasibility of the goal, the image of the organization and the value of the project to the organization’s mission. It can assess the interviewees’ understanding of the region’s economic conditions. Most importantly, it can gather durable intelligence on the contours and nodes of the network of relationships that sustains a nonprofit organization.