Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

Because the study doesn’t need to interview all possible prospects, it must identify and interview the right prospects. One of the most productive and reliable ways to identify them is by convening a knowledgeable volunteer committee that understands the intricacies of the organization’s philanthropic network. Board members and development staff often have reliable insights into who would be the best members of this volunteer committee. The committee can use its stature to help persuade potential interviewees to participate in the study.