Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

One of the most important responsibilities of this volunteer group is to guide the creation of the summary statement, a short document outlining the purpose of the campaign. This brief overview often is distributed to study participants prior to the interview. Working closely with the organization’s development staff, the committee ensures that the concepts of the campaign are sound and that the funds from the campaign will advance the organization’s mission in a definitive way.