Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

The summary statement
A feasibility study is intended to assess the donor community’s views about a specific campaign to realize a capital project, a building, an endowment or a professorship. The organization must invest all the effort necessary to ensure that this particular capital project is the right way to advance the organization. The study process assumes that the organization is asking its donor community to evaluate a project and a campaign that is the most important to the organization’s future, one in which the organization already has invested great effort.