Properly implemented, a feasibility study can be useful throughout the fundraising stage of a campaign and beyond.

By Leslie Mollsen and John Biggins

A feasibility study is too expensive and public a process to test an idea that does not have the full support and commitment of the institution. The study should generate answers, not fuel conversation or dissension. Interviewees are going to ask why the organization is doing a campaign, and why a certain set of projects is important. The organization must have concise answers to those questions.