Turn Doubters Into Believers

I’m confident that few of my colleagues who’ve been in the business over the past two decades will disagree when I say that potential donors are far more skeptical about fundraising solicitations than they were 20 years ago.

The evidence can be found in numerous places: comments noted on response forms or to telemarketers making calls; inquiries made to the Better Business Bureau or to state attorneys; more and more additions to the National Do-Not-Call Registry and the Direct Marketing Association’s Mail Preference Service.