Turn Doubters Into Believers
Properly leveraged, good press can power through a sea of skepticism.
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Jim Hussey
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What are the causes? There probably are many. The increasing volume of solicitations in the mailbox and the increasing use of telemarketing over the past two decades certainly have taken a toll. Internet users are inundated by spam. As a result, donors face an onslaught of fundraising solicitations every day via their mailboxes, telephones and e-mail inboxes.
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