Turn Doubters Into Believers
Properly leveraged, good press can power through a sea of skepticism.
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Jim Hussey
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Major scandals within the nonprofit community, which have drawn attention to irregularities concerning the use of funds, haven’t helped the situation. The United Way scandals, the American Red Cross’ post-Sept. 11 controversy and other hullabaloos have affected many nonprofit donors’ confidence. Unfortunately, the mistakes of a few have tainted all of us to some degree.
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