Turn Doubters Into Believers

The inclusion of this simple insert dramatically boosted results. This positive outcome led to other tests: A quote from the magazine was included in the letter, and a teaser that announced the favorable rating was placed on the envelope. Each test further increased response.

And this isn’t an isolated case. Many examples of similar tests with other organizations also have proved to be successful. Organizations that have received favorable comments by publications or efficiency ratings from nonprofit watchdog groups have used these flattering reviews to their benefit. Simple charts that illustrate the fiscal efficiency of an organization have proven successful, as well.