ProSpeak: A Layman’s Guide to Understanding Today’s CRM Solutions for Nonprofits

Over the past year, constituent relationship management software vendors for nonprofits have been parading around the concept of “open” to the marketplace like presidential candidates touting “change.” Like “change,” “open” is something everyone wants, but few people define it the same way. This creates confusion and, inevitably, disappointment for customers who expect their concept of “open,” but get the vendor’s version instead.