ProSpeak: A Layman’s Guide to Understanding Today’s CRM Solutions for Nonprofits

Even worse, all the marketing buzz around the “open revolution” is obscuring the real question: How does your organization truly get the unique CRM features and functionality its business processes require to execute your mission and change lives?

CRM today is the heart of most nonprofits’ marketing, fundraising and communications strategies. A good CRM platform enables a nonprofit to build long-term, meaningful relationships with constituents and drive giving in a scalable fashion to fund important work.