ProSpeak: Adjusting to the New Face of Need

From housing to food banks to health care, the story is the same. What does this mean for nonprofits accustomed to serving predominantly low- and moderate-income people? Quite a bit, actually. Given this shift in demographic need, here are a few things to consider:

Change your messaging
If your mission statement and external messaging focus exclusively on serving low- and moderate-income people, you may want to consider revisiting both. If you decide to expand your mission to include the new demographic of people in need, your messaging needs to reflect this shift.