ProSpeak: Adjusting to the New Face of Need

Aggressively promote your expanded mission
Reach into your community — including your civic organizations, PTAs, churches and local media — and aggressively promote the fact that your organization understands and is ready to help anyone in the community in need of its services.

Sensitize your staff
People who have never had to ask for help before are often embarrassed or inhibited to do so. Reinforce with your staff the need to make everyone they serve feel welcome and deserving of help. When parents are embarrassed to ask for assistance, it's usually their children who suffer the most.