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Larry Checco
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Bend but don't break
Many nonprofits are already stretched thin. Despite the need to help more people, your primary goal is to remain solvent so you can continue to keep your doors open and your mission alive.
It may take a while, but eventually many of these people will get back on their feet. As a consultant who specializes in branding, I can assure you that by helping someone out of a jam during these critical times, they will favorably remember you and your organization long into the future.
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Larry Checco
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